Up! Up! Pup

Our Philosophy

We believe in creating sustainable toys that bring dogs and their people closer together. Made from 100% natural rubber, our products are designed with both your pup's wellbeing and the planet in mind.

Our Rubber Series goes beyond basic chewing — it cleans teeth, hides treats, and features natural flavour scents to entice your pets even more. Our Plush Series brings characters to life with crinkle paper and interactive designs that turn playtime into bonding time.

We're constantly developing new themed collections — seasonal, holiday, nature-inspired — plus a Monthly Box to keep things fresh. Because play shouldn't be boring, for either of you.